Thank you for your e-mail to the DISNEYLAND® Resort. We appreciate you taking the time to share your thoughts.
Our decision to modify our pricing structure is always based on a review of the local marketplace. We believe that the prices at the DISNEYLAND® Resort realistically reflect the costs involved in presenting a quality "show" to our Guests. We also believe that the entertainment, food, merchandise, and attractions offered are the best available for the prices charged. Please be assured that our Guests' impressions are important to us and your comments will receive careful consideration during our ongoing pricing reviews.
Disneyland Resort Annual Passports offer a tremendous value for Guests to experience our world-class attractions all year long, and Annual Passholders recognize the value of these tickets that pay for themselves after just a few visits.
As you may know, in just the past few years alone, we have added new attractions like Little Mermaid, World of Color, Star Tours, and Mickey’s Soundsational Parade. Now, with the expansion of DISNEY CALIFORNIA ADVENTURE® Park including 12-acre Cars Land, Buena Vista Street and the Carthay Circle Theatre just around the corner – as well as many new entertainment offerings, our Guests have even more reasons to visit us throughout the year.
Additionally, we will continue to look for ways to engage our Annual Passholders in unique ways with Passholder-exclusive amenities, entertainment and experiences. A new feature this summer just for passholders is the Early Entry program which will allow passholders to visit each park one time during the summer before the park opens to the general public.
And of course please keep in mind that Annual Passes are just one of the ways Guests can experience our parks. We have other promotional ticket offers and vacation packages in the market from time to time, like this year’s 2 days for $99 offer.
Again, thank you for contacting us. Comments such as yours are welcomed in that they assist us in evaluating our operation. We hope you will have the opportunity to visit the DISNEYLAND® Resort again soon and that our Cast Members, attractions and entertainment will help you create magical memories for you and your loved ones.