Thursday, April 5, 2012

The Imagineering Workout ~ Update 9 Think in Adjectives

The Imagineering Workout ~ Update 9

Think in Adjectives

“To breathe life into your projects and give your ideas

emotional zing, think in adjectives.”

Steve Beyer

Senior Concept Designer,

Creative Development

You know that when you go to a Disney theme park and get on one of the rides your emotions are played with. From the colors used to the sounds you hear all are there to create a feeling or bring out an emotion that helps tell the story of the ride. Even the shops and restaurants all are designed to evoke an emotional response.

Now you may be thinking how can this help me in a simple project like redecorating a room. Let’s say you are turning a bedroom into a family room. What are the emotions you want to bring into that environment? Make a list of the adjectives that describe that feeling. When you have listed all you know go looking for more. Playful, calm, whimsical, warm, comfortable, relaxed, welcoming these are just a few adjectives I think of when I think family space.

Adjectives set the mood, convey a message, and enhance reality. They evoke commonly shared images, tapping into our memory banks. So pick the adjectives well that you want to describe your project and design it with that in mind.

If you want a playful feel maybe that does not quite fit with calm. What can you do to balance the two or maybe you will have to make a choice between boldly playful and peacefully calm. This works with all sorts of projects from drawing and painting to decorating a room or doing a garden.

If you wish to follow along and read the book for yourself here is the information:

The Imagineering Workout

By The Disney Imagineers

ISBN 078685554-1

It is available at

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