Monday, April 9, 2012

The Imagineering Workout ~ Update 10 Those Good and Bad Words

The Imagineering Workout ~ Update 10

Those Good and Bad Words

“Words that build energy and confidence allowing ideas to flow are words that make things possible: will, can, like, love, do, make, be, happen, build, bridge.”

Steve Beyer

Senior Concept Designer,

Creative Development

Words have power. They can energize or rob you of creative power. Learn to control the words you use when thinking about a project. Use the positive words and limit or totally cut out the negative.

Write a list of words that made creating possible, then put them where you can see them at a glance. Practice using these words in your thinking, especially in those inner dialogues when you mull over ideas. Use the words when writing or discussing your ideas. Practice with friends! Practice making possibility language visual. Keep the words in view during brainstorming sessions – we are apt to forget to use them in the heat of a great idea session.

Have fun with the negative words! Make your version of a bad word voodoo doll or vampire doll. Remember, energy vampires suck energy out of meetings or idea generation. Pin or tape negative words written on tags directly on the doll. This will build awareness of when you’re using them, giving you an opportunity to change to words of possibilities. Change your language, change your outcomes. Words commit our energy, help focus attention, and fuel ideas. If we want a certain result, we need to speak the language that will help create it.

Some of the negative power sucking words are: try, maybe, might, should, could, sort of, kind of, not sure and but.

Make three lists of words: Words that enhance idea flow. Words that discourage idea flow. Words you want to add to your idea-flow vocabulary.

If you wish to follow along and read the book for yourself here is the information:

The Imagineering Workout

By The Disney Imagineers

ISBN 078685554-1

It is available at

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