The DNA of Innovation
At
the 2013 D23 Expo there were 5 panel discussions with Imagineers. The DNA of
Innovation was the second in the series.
There
were six Imagineers on this panel. Asa Kalama, Scott Throwbridge, Bob Gurr,
Trish Albright, Susan Bonds and David Durham were on hand to discuss how
Imagineers creative process develops and is passed on.
There
was a lively discussion of technology versus creativity, with Bob Gurr joking
about how they did things faster in the “old days” without computers, texts and
cell phones. It was pointed out that technology and creativity are not
different and they support each other. All of these panel member has been
responsible for managing and developing different areas of the Disney creative
process.
One
of the current projects that was talked about was experiential storytelling. This
is where the guests help tell the story! Guests are involved in scavenger hunts
and problem solving that moves the story along and changes the story. This can
be in a park or on a cruise ship. Guests are given a clue and sent out to solve
their quest. The guests interact with cast members and characters as they look
for clues. Any cast member from janitors to ride operators may be involved in
the quest.
This
was a very interesting panel and stimulated our creative process so we can
improve problem-solving skills and build creative process throughout all areas
of life. If you are feeling uncreative or like us have lost some of your
creative drive sit down and watch this video. It is well worth the hour out of
your day.
Here is video of the panel:
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