The
Imagineering Workout ~ Update 9
Think in
Adjectives
“To
breathe life into your projects and give your ideas
emotional
zing, think in adjectives.”
Steve
Beyer
Senior
Concept Designer,
Creative
Development
You know that when you go to a Disney theme park and get on
one of the rides your emotions are played with. From the colors used to the sounds
you hear all are there to create a feeling or bring out an emotion that helps
tell the story of the ride. Even the shops and restaurants all are designed to evoke
an emotional response.
Now you may be thinking how can this help me in a simple
project like redecorating a room. Let’s say you are turning a bedroom into a
family room. What are the emotions you want to bring into that environment?
Make a list of the adjectives that describe that feeling. When you have listed
all you know go looking for more. Playful, calm, whimsical, warm, comfortable, relaxed,
welcoming these are just a few adjectives I think of when I think family space.
Adjectives set the mood, convey a message, and enhance
reality. They evoke commonly shared images, tapping into our memory banks. So
pick the adjectives well that you want to describe your project and design it
with that in mind.
If you want a playful feel maybe that does not quite fit with
calm. What can you do to balance the two or maybe you will have to make a
choice between boldly playful and peacefully calm. This works with all sorts of
projects from drawing and painting to decorating a room or doing a garden.
If you wish to follow along and read the book for yourself here is the information:
The
Imagineering Workout
By
The Disney Imagineers
ISBN
078685554-1
It
is available at Amazon.com
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